Ways to transfix the audience apart from using quick edits?
- The turn line - When the music drops out for dialogue. This makes a hard turn for action, comedy or big music.
- The rise - Often follows the turn line and is the build up to the finale in the trailer.
- Hits - Its the fast beat and "boom" sounds that pumps the audience up.
- The button - This is the scare or joke that comes straight after the man title and is also used to end the trailer.
Soundtrack?
By using a soundtrack which the audience recognises, "it works every time" says John Long, a co-founder of an LA trailer production company.
An example of this was when the 2015 movie, Spectre had a well-known artist called Sam Smith make a song which was used for the films' official song as-well as been used in the official trailer.
By having a soundtrack that pushes the right emotional buttons, it can play with emotions of the audience. These emotions can begin with a feeling inspired at the start of the film to feeling heartbroken at the end. Many trailer production companies look at the film called "The David Gale" film on how they accomplished playing with the audiences mind.
Length of the trailer?
From the easier examples of trailers to the present day have changed a lot in terms of how long the trailer is. The "average length of a shot in a film have been shrinking every single year" which is down to "audiences absorb information faster" so by making a shorter trailer which gives about the same amount of information about the film but also keeps the audiences attention.
It is easier to make longer trailer than it is to make a shorter one.
By using a soundtrack which the audience recognises, "it works every time" says John Long, a co-founder of an LA trailer production company.
An example of this was when the 2015 movie, Spectre had a well-known artist called Sam Smith make a song which was used for the films' official song as-well as been used in the official trailer.
By having a soundtrack that pushes the right emotional buttons, it can play with emotions of the audience. These emotions can begin with a feeling inspired at the start of the film to feeling heartbroken at the end. Many trailer production companies look at the film called "The David Gale" film on how they accomplished playing with the audiences mind.
Length of the trailer?
From the easier examples of trailers to the present day have changed a lot in terms of how long the trailer is. The "average length of a shot in a film have been shrinking every single year" which is down to "audiences absorb information faster" so by making a shorter trailer which gives about the same amount of information about the film but also keeps the audiences attention.
It is easier to make longer trailer than it is to make a shorter one.
DON'T FOGET TO REFERENCE THE SOURCE OF THE RESEARCH. YOU ALSO NEEDED TO INCLUDE EXAMPLES OF TRAILERS THAT ARE GOOD EXAMPLES OF THE FOUR KEY ELEMENTS. PLEASE CORRECT AND LET ME KNOW WHEN THIS HAS BEEND COMPLETED. THANKS
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